You want to promote your business and it’s pretty safe to assume that a lot of other business owners also want to promote their businesses. Right?

If above is true then explain to me why most business owners are not willing to co-operate so that they can reach their universal goal so much cheaper, faster and more effective.

It’s pretty easy and far more beneficial than to struggle all alone.

Let’s say that you purchased and own the town portal www.capetown-web.co.za

Other businesses can use the website to promote their businesses provided that;

-  They regularly contribute articles, news and information for the website, and

-  They contribute for example R100 pm each towards a marketing fund.

-  They all works together to promote the website however they want.

Benefit for each business

-  They can place a signature under each article, news or information item they post

-  They can place a free business listing, classified ad and promotional article

-  They can all benefit from the combined marketing power of such website.

Overall benefits

-  Each article, news of information item posted, increase the search engine ranking, popularity and overall ability of the website to draw visitors.

-  Each business that join increase the available money in the marketing fund to promote the website even further in the local and even national media.

-  Every little bit of co-operational effort by 10, 100 or 1000 businesses increase the marketing power of such website and thus the marketing VALUE for each of them.

-  The combined power of the businesses can be utilized in many other ways such as lobbying / creating pressure regarding issues that affect all businesses, crime prevention and overall business support.

Benefits for owner

The major problem with similar websites is that the owner first and foremost “see” the website as something to generate income but forget that growth and marketing is more important.

He/she almost always put too little marketing money and efforts into such website because he/she is all alone while also have to focus on his/her own business.

In contrast, by “seeing” the website as marketing medium for his/her business, he/she will be able to utilize the combined power of many other businesses to create a strong and powerful marketing medium to the benefit of all participants.

While he/she would marketing wise benefit far more than financial wise, he/she must not forget that he/she STILL OWNS that website and that it’s also a good financial INVESTMENT that can gives him/her a huge profit after a few years.