Why Advertising or Internet  Income Programs Don't Work

... and what to do about it

It's almost so much common sense and logic that everybody should already know it but yet I see on regular base how hundreds of people, that desperately needs money or want to promote their business online, drop out of the internet "advertising or work-from-home" wagon and write it off as one big waste of time and money.

That most of that indeed wasted a lot of time and money is true, but it's also true that there are many good and honest income programs and advertising opportunities available otherwise companies like Telkom, Mweb and Media 24 would not even touch it, let alone actually use such programs to earn a lot of money and advertising for themselves.

The problem is that people and businesses almost ALWAYS forget what their REAL goal is and therefore make wrong or at the very best inappropriate decisions.  Since you cannot earn money from whatever without clients your real goal is NOT to sell or promote something but to get THAT CLIENTS first and above everything else.

What's the most important - Clients or Products?

While you cannot earn money from any product or service without clients and the opposite is also true that you cannot earn money from clients without any product or service, the following logic will send your mind in the right direction.

With 1000 products but nobody that know or trust you enough to become a client you'll have a hard time to turn that around.  However, with 1000 people that know and trust you enough to become a client you'll have a wide range of options available to turn a great deal of that 1000 people into paying clients.

The most important difference between above is that the products or services by itself DON'T holds any value without clients while ready-to-buy people are an asset even without immediately available products or services.

The KEY of what I said above is that you NEED to COMMUNICATE in some way or another with people in order for them to turn into potential "ready-to-buy" clients.

With above in mind would you really think that a mere picture or a few words in an advertisement would be enough to achieve that?

Content (information) is the key to draw visitors and getting them in a ready-to-buy mood, which is in turn the key to earn money online from whatever income program or to promote your business.

There are hundreds and thousands of people that promote the same products, services or income programs but without content, interesting and unique content, their website are just one of that hundreds and thousands other websites.

On the other hand, if you focus on content, and again more content, your website will eventually grow in popularity and search engine rankings to draw more and more visitors that starts to trust you enough to buy whatever you have or recommend.

The word is more powerful than the sword so why on earth would you LIMIT yourself to the extremely small space that expensive PAID advertising offer if you have almost unlimited space available to promote whatever you want via articles, news, information and such content?